Brazilian esports organisation LOUD and developer Supercell have announced a collaborative partnership centred on the mobile game Brawl Stars.
The collaboration, named ‘LOUD & Brawl Stars’, will result in a collection of ten limited-edition items. The organisation stated the project is intended to “connect LOUD’s identity to the Brawl Stars universe and take the game beyond the screens, transforming passion into style.”
The merchandise will first be launched at the BGS 2025 (Brazil Game Show) event in a dedicated pop-up store. After the event concludes, the items will be made available for purchase on LOUD’s official website.
The BGS event is also scheduled to host the Brawl Stars World Finals Last Chance Qualifier. LOUD’s Brawl Stars team has already secured a place in the world finals.
In its announcement, LOUD said the partnership underscores its ongoing expansion within the Brawl Stars competitive scene and its “commitment to create experiences that bring the community closer and strengthen the feeling of belonging outside of the digital realm as well.”
LOUD, known for its approach to streetwear, appointed fashion designer Pedro Andrade as the Creative Director of its Apparel division in early 2025. Andrade is the owner of PIET, a brand partnered with LOUD.
