Chinese smartphone manufacturer realme has signed a commercial sponsorship agreement with Brazilian esports organisation Fluxo W7M.
Under the deal, realme will gain jersey logo placement across all competitive divisions, integrated content activations with the club’s creators, and product integration featuring its realme 16 Pro+ and realme 16 5G devices.
Also read:
The partnership leverages Fluxo W7M’s deep engagement with mobile gaming audiences across Brazil. Fluxo was originally founded in 2021 by former Free Fire World Champion Bruno “Nobru” Goes and Free Fire content creator Lucio “Cerol” Lima, building a massive domestic following in mobile esports before merging with W7M Esports in 2025 to establish the unified Fluxo W7M banner. Across its combined social channels, the organisation reaches a footprint of approximately 10 million followers.
“The mobile segment occupies an increasingly large space in this market, and we want to participate in this movement beyond simply placing a logo,” stated Nobru, who is also realme’s brand ambassador in Brazil. “Our idea is to use Fluxo W7M’s strength in content and community to show the product right where it matters: in the hands of players.”
The activation strategy will feature realme devices integrated into livestreams, behind-the-scenes content, and influencer campaigns demonstrating mobile game performance. The agreement marks realme’s latest expansion within global competitive gaming. The brand has already established a prominent presence across Asian esports through major partnerships with publisher MOONTON Games across the Mobile Legends: Bang Bang (MLBB) ecosystem. By partnering with Fluxo W7M, realme seeks to replicate its Asian footprint within Latin America’s primary mobile gaming market.
“Partnering with Fluxo W7M allows us to bring realme even closer to those who live the gaming universe in Brazil,” added Fang Chen, Chief Marketing Officer at realme Brazil. “This partnership unites technology, performance, and entertainment tailored to the next generation.”
The agreement with realme is a new commercial partnership for Fluxo W7M following its deal with Japanese sportswear brand ASICS earlier this year, which produced a co-branded apparel collection release.
