Indian esports organisation S8UL Esports has announced YouTube India as its official partner for the Esports World Cup (EWC) 2026 campaign, representing a major collaboration ahead of one of the biggest international esports events of the year.
Under the partnership, S8UL will wear official Esports World Cup 2026 jerseys featuring the YouTube logo, with the play button and “YouTube” branding placed on the back and shoulder.
While full details of the collaboration have not yet been announced, the partnership is expected to also include content creation, promotional campaigns, fan engagement activities, and coverage of S8UL’s Esports World Cup journey.
In its announcement, S8UL said, “Before the stage, there was the homeground. YouTube India watched us grow from our initial streams to full-blown scrims, now they’re coming with us to Paris as our official EWC 2026 partner. From homeground to wearing the jersey on the world stage, proud to have YouTube as our partners.”
The partnership builds on S8UL’s long-standing presence on YouTube, where the organisation has built one of India’s largest gaming communities. Over the years, the platform has played a key role in the growth of S8UL’s creators, competitive teams, and gaming content.
S8UL enters the Esports World Cup 2026 as one of the event’s Club Partners for the second consecutive year. The organisation was the first Indian esports team selected for the Esports World Cup Foundation’s Club Partner Program in 2025 and returned for the 2026 edition.
The YouTube partnership joins Campa Energy, the campaign’s title sponsor, and AMD, the team’s technology partner, as key brands supporting S8UL’s Esports World Cup 2026 campaign.
More details about the collaboration, including additional fan activations and content initiatives, are expected to be announced as S8UL’s Esports World Cup participation progresses in the coming weeks.
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