Finnish state-owned operator Veikkaus has partnered with B2B esports betting provider Oddin.gg to expand its esports portfolio, with a focus on Counter-Strike 2 (CS2).
The deal will see Oddin.gg’s data and technology underpin Veikkaus’s esports offerings. According to a press release, Veikkaus aims to double esports-related revenue over the next year, emphasising quality content, reliable infrastructure, and innovative engagement formats.
Also read: Thunderpick and Oddin.gg debut interactive CS2 viewing platform
Andreas Reimblad, VP of Sports Betting at Veikkaus, said: “Esports have been an important part of Veikkaus’ portfolio for several years, but in recent years it has been challenging to deliver a truly competitive offering and experience. What we value most in Oddin.gg is their drive to continuously improve the product and customer experience, while already being in a leading position.”
Marek Suchar, Co-Founder and Managing Director at Oddin.gg, added: “They’re serious about growing their esports offering and are already thinking beyond the basics—looking at things like local tournament data, new formats, and long-term product development. It’s the kind of collaboration where we can create something genuinely impactful.”
Veikkaus, which operates under exclusive rights in Finland, runs lotteries, sports betting, casino games, and scratch cards. Oddin.gg supplies an end-to-end esports betting ecosystem to global sportsbook partners.
