SteelSeries, a global brand in gaming peripherals, and Dignitas, the North American esports organisation, have announced a new partnership. The collaboration will see SteelSeries become the official peripherals partner for Dignitas’ Fortnite division, equipping their competitive roster and content creators with high-performance headsets, keyboards, and mice.
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The partnership is framed as a meeting of “historic brands,” with both entities boasting over two decades of experience in the gaming industry. Beyond equipment provision, the deal includes product Integration, with Dignitas players showcasing new SteelSeries products through social media content and “setup tours”; Fan engagement, with monthly giveaways on Dignitas platforms designed to allow the community to “play like the pros”; And behind-the-scenes, with content focusing on how the team prepares for high-stakes competition using the SteelSeries ecosystem.
“This partnership is about giving our Fortnite players every possible edge while creating meaningful connections between SteelSeries and our community,” said Jake Clements, SVP of Partnerships at Dignitas.
This deal is the latest move by SteelSeries to raise awareness the peripheral market through team partnerships. The brand has also expanded its footprint in 2025 when it signed with French organisation 3DMAX as their official provider for Counter-Strike 2 (CS2). By aligning with Dignitas—an organisation owned by New Meta Entertainment, Inc. (NME, which also holds sports brands as Philadelphia 76ers and New Jersey Devils)—SteelSeries secures a high-visibility platform within the North American market.
For Dignitas, the SteelSeries deal bolsters a division that has been at the centre of a high-profile activation this year that managed to integrate the Fortnite community with the League of Legends competitive ecosystem. The organisation completed a branded “roadtrip” with ExtraMile in January, which saw creators travel from Phoenix to Los Angeles for the LCS (League of Legends Championship Series) opening weekend.
For SteelSeries, using Dignitas’ creators to amplify product launches is a move to reach the Fortnite demographic—a player base that is notoriously loyal to their favourite influencers. “The partnership reflects a shared commitment to ensuring the team’s top performance in Fortnite and showcasing the value of SteelSeries products to players, fans, and the broader gaming community,” said Jon Koob, Global Director of Social Media, Esports & Influencers at SteelSeries.
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