The financial institution TARGOBANK has entered the esports sector for the first time, securing a position as the main partner of fellow German organisation FOKUS. The sponsorship deal, confirmed to span three years, highlights a calculated move for the bank as it seeks to engage with new demographics through competitive gaming.
The partnership signals a strategic expansion of TARGOBANK’s sponsorship activities, which have been historically centred on traditional football. The bank identified the digital reach and cultural resonance of esports as a key rationale for the move. In a statement, TARGOBANK noted the specific synergy with FOKUS’s involvement in EA FC, describing the football simulation title as a “logical complement” to its existing sports marketing portfolio.
The bank maintains a presence in the sport in Germany as a long-term official partner of the DFB-Pokal (the German Football Cup) until at least 2026 and, since the 2023/24 season, as the main shirt sponsor for club Fortuna Düsseldorf.
“After long-standing engagement in football, we are expanding our sponsorship into a new, dynamic world,” the bank stated on LinkedIn. “Esports combines performance, team spirit and entertainment with a high digital reach – and thus fits perfectly with the further development of the brand.”
The collaboration will focus on competitive gaming, content creation, and community-driven initiatives. FOKUS, founded in 2018, fields teams in other titles including VALORANT. The organisation reports a combined social media following exceeding 13 million across its various channels. Other sponsors of the team include audio equipment brand JBL through its line Quantum, and assembly materials brand Würth.
Follow The Esports Radar on social media:
