Team Liquid has formed a partnership with UNICEF, the United Nations children’s agency, to support its global goals through gaming-related initiatives.
The multi-faceted collaboration, announced at the Intel x Team Liquid World Tour event in London, will leverage Team Liquid’s reach to champion UNICEF’s “Quality Education” objective, utilising streams, in-game activations, and events.
According to the official communications, the alliance is founded on a shared belief in the transformative potential of gaming and its accessibility to younger audiences. Team Liquid will use its platform, including its professional esports teams and content creators, to bring UNICEF’s mission to its global community of fans. The organisation aims to serve as a bridge to Gen Z and Gen Alpha, for whom gaming is a primary form of entertainment, while UNICEF contributes its expertise in children’s rights and education.
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Victor Goossens, Team Liquid Founder and Co-CEO, highlighted the personal significance of the partnership. “As a teenager, gaming taught me about new cultures, helped me develop a work ethic, and gave me a goal to strive towards,” Goossens stated. “It was a life-changing opportunity for me, and everyone at Team Liquid likewise believes in the transformative power of gaming. Bringing these opportunities to young people is part of our mission.”
The first public initiative will be a two-week charity streaming event starting on November 20th, which is World Children’s Day. This will be followed by further campaign components, including in-game integrations developed with UNICEF. This partnership expands upon Team Liquid’s existing “esports for all” mission, which has previously seen the organisation work with groups like the Boys and Girls Club USA.
Sebastien Lyon, Chief of Corporate Partnerships, Private Fundraising and Partnerships at UNICEF, emphasised the strategic nature of the collaboration. “We value Team Liquid’s commitment to using its global influence in esports and digital communities to advocate for children’s rights,” Lyon said. “Together, we aim to turn awareness into real impact by raising vital funds to support the futures of the world’s most vulnerable children.”
In a similar move, earlier this year the Esports World Cup Foundation (EWCF) and UNICEF have also formalised a partnership aimed at promoting youth empowerment, community initiatives, and online safety within the esports ecosystem. These developments, plus initiatives like AfroGames in Brazil, signal a broader industry trend of esports initiatives aligning with global humanitarian causes.
