OverActive Media has unified its global esports portfolio under the KOI banner with the launch of Toronto KOI, rebranding its Call of Duty League (CDL) franchise.
The move is designed to consolidate the company’s North American and European operations under a single, internationally recognised brand to enhance global visibility, deepen partner integration, and connect its fanbase across different regions. The transition from Toronto Ultra to Toronto KOI was officially unveiled at a season launch party, which also featured the first look at the team’s 2026 jersey.
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This initiative forms the next phase of OverActive’s plan to align its international assets, which include the original KOI and Movistar KOI, onto one platform. The company has already executed a comprehensive digital transition, updating its website and all social media handles to reflect the new Toronto KOI identity.
A revamped online store and new merchandise collections rooted in Toronto culture are scheduled to launch in December 2025. Telecommunications company Bell, Blacklyte, AMD, SCUF Custom Controllers, and Monster Energy continue featured as team sponsors.
Adam Adamou, Chief Executive Officer of OverActive Media, commented on the shift, stating, “This launch marks an important moment in our global strategy. It connects our North American operations with one of the most recognized and influential brands in global esports. Bringing this illustrious brand to the Call of Duty League and to Toronto will benefit everyone, our fans, our players, our partners and the broader esports ecosystem.”
This rebrand is part of a wider trend of identity changes within the CDL. The 2026 season will feature several new franchise names, following moves such as Minnesota Rokkr becoming G2 Minnesota and Atlanta FaZe relocating to Las Vegas to become FaZe Vegas. The spot vacated by the Vegas Falcons, which moved to Riyadh, Saudi Arabia, will be filled by the newly branded Riyadh Falcons, indicating a period of significant geographical realignment for the league.
