TMGM, the Australian-founded financial trading platform, has announced a collaboration with OG Esports, representing the company’s first step into the esports industry.
Financial terms of the agreement, including the value of the deal and the length of the contract, were not disclosed by either party. Under the agreement, TMGM becomes the Official CFD Partner of OG’s Dota 2 and Counter-Strike 2 (CS2) teams.
On top of that, TMGM will engage with esports audiences through fan-focused digital activations, exclusive rewards and branded content. TMGM’s presence will also be integrated across OG’s website, social media channels and streaming platforms.
As a result, fans can expect a range of offerings throughout the campaign, including cashback rewards, signed OG Dota 2 and Counter-Strike 2 team jerseys, branded content and social media activations.
“Success, whether in financial markets or competitive gaming, is built on preparation, resilience and the ability to adapt in a fast-changing environment. These qualities are deeply embedded in both TMGM and OG Esports,” said Nick Yang, Chief Commercial Officer of TMGM.
“OG has a global fanbase that deserves the very best experiences. That’s why we’ve partnered with TMGM. As a leading CFD trading platform, TMGM will offer our community new ways to engage both through trading and unique OG experiences. We’re proud to support TMGM’s first step into esports and look forward to building a strong partnership that delivers lasting value for our fans,” said Xavier Oswald, Chief Executive Officer of OG Esports.
Since the Chiliz Group picked up a 51% majority stake in the organisation and put former Co-founder and Shareholder Xavier Oswald in the CEO seat, OG Esports has been making a series of moves with partners across the digital economy over the past months. Besides TMGM, the organisation also locked in sponsorship deals with crypto casino Dexsport and betting platform Melbet.
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