Razer, a hardware, peripherals, and software company known for its partnerships within the esports industry, has acquired the assets of StreamElements, the cloud-based platform for live streamers, from Live Momentum Ltd, the streaming tool provider’s former holding company.
Under the purchase agreement, Razer acquired substantially all assets used to run the business, including intellectual property rights, platform data, know-how, and business records. Financial terms of the deal were not disclosed.
The acquisition brings one of the most widely used creator toolsets under the Razer umbrella. StreamElements provides tools for content creators, including custom overlays, on-stream alerts, chatbots, tipping pages, and sponsorship management, alongside SE.Live, its sponsorship marketplace for streamers.
Razer said the platform will continue to operate unchanged for creators, with the existing StreamElements team retained and tipping remaining fully in force. Part of the consideration paid to Live Momentum Ltd has been earmarked for outstanding payments owed to creators from before the deal closed, with Live Momentum stating it has begun making those payments and retains responsibility for the business’s pre-closing debts and liabilities.
The deal follows Razer’s 2024 refresh of its Content Creator Program, which onboarded tens of thousands of creators with perks, direct access to Razer staff through Discord, and bounty programmes rewarding content creation. Razer said it plans to explore deeper integrations between StreamElements’ services and its creator-focused hardware and software.
Min-Liang Tan, Co-Founder and CEO of Razer, framed the acquisition as an extension of the company’s existing relationship with creators. “Content creators and live streamers are an integral part of the Razer community, and they have been for a very long time,” Tan said. “StreamElements has built something millions of creators depend on every single day. Bringing them into the Razer family lets us double down on what we already do for creators.”
Or Perry, Co-Founder and CEO of StreamElements Inc, said the deal marked a personal full-circle moment, noting Razer had sponsored his first esports team. “StreamElements could not be in better hands,” Perry said. “Razer understands that creators have been embedded in this community for years, and they share the same obsession for getting it right.”
With StreamElements now under Razer’s ownership, the company is positioning the deal as connecting its hardware — keyboards, mice, microphones and capture gear — to the software creators use to run and monetise their streams, alongside its existing partnership and bounty programmes.
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