Japanese esports organisation REJECT has announced a new partnership deal with GALLERIA, a gaming PC brand made by Thirdwave Corporation, to exhibit together at Tokyo Game Show 2026, set to run from September 17 to September 21, 2026, at Makuhari Messe.
At the GALLERIA booth, visitors will be able to try out equipment from REJECT GEAR, which is REJECT’s own line of gaming devices. The booth will also include a photo area built around the online persona of REJECT streamer Tenki Pururu. Alongside this, REJECT is taking part in a joint project with NURO, an internet service brand from Sony Network Communications.
A demo area will let attendees test REJECT GEAR products while playing two games: Apex Legends and Street Fighter 6. The equipment on hand, including mice, mousepads, and arcade-style controllers, is set up differently for each title so people can try gear suited to the way each game is played.
A separate space, referred to as the REJECT corner, will run on a network connection supplied by NURO, which is a communication service brand provided by Sony Network Communications Inc. Visitors to this area can also look at gaming routers ahead of their release and pick up a limited-edition sticker while they last.
The timing lines up with a separate development in the Japanese esports scene. Just a week before this announcement, GALLERIA’s five-year partnership with Crazy Raccoon came to an end, after the Japanese esports club opted to go without sponsors altogether. With that longstanding partnership no longer in place, GALLERIA appears to be exploring possibilities to work with other major Japanese organisations.
This exhibit is the latest in a string of partnership announcements from REJECT over the past couple of months. Last month, the organisation revealed that Sumitomo Mitsui Banking Corporation (SMBC) will provide limited-time sponsorship support for REJECT’s Pokémon UNITE roster ahead of the Pokémon World Championships 2026. Around the same time, REJECT also announced a partnership with AnyMind Group Inc., a Japan-based technology company. A few months before that, REJECT renewed its existing partnership agreement with Rohto Pharmaceutical, the company best known for its eye care products.
