Aurora Gaming has announced the appointment of Artur Gabdullin as its new Chief Marketing Officer. The move marks a strategic addition to the organisation’s leadership team as it aims to strengthen its global marketing initiatives and deepen its engagement with players, fans, and partners across the esports ecosystem.

Gabdullin brings experience from his time at Ultimate GG, a marketing agency focused on gaming, streaming, and esports. He held dual roles at the company, serving as Executive Director from December 2022 to July 2025 and previously as Business Associate since March 2021, both based in the United Arab Emirates.

Commenting on his new role, Gabdullin stated: “I’m genuinely excited to be a part of this team! It’s an incredible chance to contribute to the brand’s evolution and deepen our engagement with the esports community, our dedicated fans, and our valuable partners.”

Aurora Gaming described the appointment as “a major step forward” in its marketing leadership, expressing confidence in its potential to drive new collaborations and impactful projects. The organisation, based in Belgrade, Serbia, entered the esports scene in 2022 fielding teams across multiple titles including Counter-Strike 2, Apex Legends, Dota 2, Warcraft 3, and Mobile Legends: Bang Bang.