Playmakers, a digital entertainment and sports focused commercial agency, has announced a new partnership with MMO-focused organisation Echo Esports to support its commercial development, sponsorship sales and strategy.
Under the agreement, Playmakers will work closely with Echo Esports to enhance its brand positioning and secure new commercial opportunities, building on Echo’s footprint and growth within the competitive gaming scene.
“Echo Esports is a truly special organisation — world-class in competition, authentic in its community engagement, and deeply respected in the MMO scene,” said Alfie Wright, Co-Founder at Playmakers. “We’re thrilled to be supporting them in the next stage of their journey, helping to build strategic partnerships that will further strengthen their position as a leader in competitive gaming.”
“At Echo, we’ve always believed that competitive excellence and authentic storytelling go hand in hand. As we expand our commercial footprint, we’re excited to partner with Playmakers — a team that truly understands the space and shares our ambition to push boundaries. Their expertise will be key as we scale our brand, connect with new partners, and continue delivering world-class experiences for our community”, noted Dany Houl, Chief Commercial Officer at Echo Esports.
Echo Esports, formed in 2020, is best known for its dominance in World of Warcraft, claiming the prestigious World First title four times. The organisation blends elite competition with a strong content offering, producing live broadcasts and community-driven experiences that have earned it a dedicated global following.
Playmakers operates across the worlds of gaming, esports, the creator economy and sports culture, working with competitive teams, creators, products, live events and more to deliver impactful brand collaborations and initiatives. The agency focuses on forging connections between rights holders and companies seeking to engage with emerging digital entertainment audiences.
Disclaimer: Playmakers is part of the same group as The Esports Radar, the GSE Group.
