Shikenso has been appointed official sponsorship analytics provider for the Esports World Cup 2025 (EWC), with the announcement coming as the competition enters its final week in Riyadh, Saudi Arabia.
The Frankfurt-based company will deliver measurement across EWC’s 25 tournaments, 24 game titles and multiple broadcast and digital channels. According to a press release, this year’s edition aimed to generate sponsor exposure on an unprecedented scale.
Shikenso will apply its AI-driven technology to assess brand presence across live broadcasts, streaming platforms including Twitch and YouTube, social media, in-game integrations, out-of-home activations at Boulevard City, and creator-led content. The scope also includes brand surveys and uplift studies to evaluate effectiveness and consumer impact.
“This partnership allows us to showcase how AI-driven analytics can unlock the true commercial potential of esports’ biggest stage,” said Arwin Fallah-Shirazi, Co-CEO and Co-Founder at Shikenso.
The deal represents what Shikenso described as the largest deployment of sponsorship analytics in esports, offering data on cross-title performance, multi-platform reach, influencer contributions and campaign ROI.
Major global brands like Amazon, Sony, Pepsi, Lenovo, and Hilton were among a long list of partners for the EWC 2025, which also included Saudi sponsors as stc group, Saudia, Albaik, and Aramco.
