Swedish food company Falgo Foods has entered into a partnership with the Swedish Elitserien i Esport (SECSGO), the country’s largest competitive league for Counter-Strike 2 (CS2). Under the agreement, Falgo’s frozen pizza brand ProPizza will feature across the league’s digital channels, live events, and initiatives connecting nutrition and gaming.
The company emphasises that the pizza is high in protein and contains no added sugar, facts that will be at the core of sponsored content. The collaboration, according to a press release, aims to promote a balanced and health-conscious gaming culture.
Tommy “Potti” Ingemarsson, CEO of the Swedish Elitserien and Co-Founder of esports organisation Ninjas in Pyjamas, said: “For us, esports is not just about winning matches, but about building a culture where players feel good, develop and can perform in the long term. Diet has an obvious place there.”
The partnership reflects a wider trend in esports towards collaborations that incorporate lifestyle and wellness considerations.
The Elitserien offers a competitive structure spanning grassroots to elite levels, supporting the development of Swedish Counter-Strike talent.
