Visa, Ipak Yuli Bank, Tencent and ESL FACEIT Group (EFG) have launched the Visa PUBG Mobile card in Uzbekistan, described as the first card tailored for PUBG Mobile players.
The card provides cashback in the game’s currency, UC, with one UC awarded for every 47,000 Uzbekistani som (UZS) spent (~$3.76). Rewards are credited automatically through the Ipak Yuli Mobile app, and users receive a one-time in-game gift box after spending 100,000 UZS ($8.00). Issuance and delivery are free, with the card usable in over 200 countries for payments, transfers and subscriptions.
Micah Li, Senior Esports Manager at Tencent, said on LinkedIn: “What a milestone! So thrilled to see the first-ever PUBG MOBILE Esports Card officially launch. It’s truly rewarding to deliver a product that bridges gaming and finance for our PUBG MOBILE community in Uzbekistan.”
Eugene Zelenyi, Senior Director of Global Brand Partnerships at EFG who previously worked for over 7 years at Visa, also celebrated on LinkedIn: “It took 2 years… today, we can stand back and look at what we have jointly created.”
Zelenyi also pointed to Ipak Yuli Bank’s sponsorship of the PUBG Mobile National Championship in Uzbekistan, with upcoming activations including bootcamps and streamer collaborations. The Director also highlighted that Uzbekistan is home to more than three million monthly PUBG MOBILE players, making it a significant market for the initiative.
