paiN Gaming has entered into a partnership with Gamers Brawl, designating the platform as an official sponsor of the Brazilian organisation until December 2026. The agreement links in-game performance to financial rewards, with the platform assessing player skill through metrics rather than wagering mechanisms. paiN influencers are set to feature in activations spanning League of Legends and Counter-Strike 2.

Gamers Brawl’s service converts ranked match performance into points redeemable for monetary prizes. The partnership follows a one-off activation with paiN in 2025, after which both parties proceeded with a multi-year arrangement.

Global Esports Industry Week (GEIW) will return in 2026 with a bigger and bolder edition, taking place across 18–21 June in Cologne, Germany, alongside IEM Cologne. The schedule and details about ticket sales are available in this link.

Sharis Endres, CMO at paiN Gaming, said the organisation’s role in the deal involves supporting initiatives tied to player progression. “By joining forces with Gamers Brawl, we put our tradition at the service of initiatives that value in-game evolution,” Endres said.

Bruno Niro, Founder and CEO of Gamers Brawl, stated that the partnership is intended to increase the platform’s presence within esports. “Being alongside paiN adds credibility, visibility and strength to the gaming ecosystem,” Niro said.

The contract includes digital content deliverables featuring players from paiN’s League of Legends and CS2 line-ups.

Gamers Brawl, a recent entrant to the Brazilian market, operates a Game Skill Monetisation model that rewards in-game performance independently of betting or chance mechanics. The company has explicitly distanced itself from wagering services in its public communications, and is pursuing brand visibility through sponsorships of esports-facing talent, including casters and commentators like Willian “gORDOx” Lemos, currently mainly connected to Counter-Strike 2, and Gustavo “Minerva” Queiroz, connected to League of Legends.

Subscribe to On The Radar, a weekly wrap up of esports business stories, and the fortnightly Heat Map, a deeper dive into the stories across esports business and culture.

Follow The Esports Radar on social media: