The Mobile Legends: Bang Bang Professional League (MPL) Singapore has entered its 10th season with a slate of new sponsorships and community partnerships.
Homegrown food and beverage chain iTEA has joined as Presenting Partner, marking its first foray into esports sponsorship. The collaboration includes a nationwide campaign with themed drinks, merchandise giveaways, and a grand prize trip to Jakarta, Indonesia, for one fan to watch the Season 10 champions compete at the M7 World Championship. Every purchase of two MPL SG x iTEA drinks also provides a scratch card for in-game currency and exclusive items.
Gaming chair manufacturer DXRacer has been named Official Gaming Chair Partner, equipping participating teams with its Martian Series chairs. To mark its debut, the brand will also give away one chair signed by the eventual champions.
Beyond commercial partners, the league has attracted institutional and community support. The Singapore Esports Association (SGEA) and Futur Living have joined as Partners-in-Esports, while Frasers Property serves as Official Venue Partner. People’s Association and SAFRA Yishun are onboard as Community Partners, bringing matches and activities to neighbourhood venues.
Daniel Chew, Head of Esports for Singapore at MOONTON Games, said the partnerships highlight the league’s growing integration into Singapore’s culture: “With the government recognising the role of MLBB Esports in inspiring youth, and homegrown brands like iTEA stepping in to engage fans—we’re building momentum rooted in what Singaporeans care about.”
Also read: Malaysia and Philippines position MLBB as tool for youth and education development
