North American esports organisation FlyQuest has launched a new apparel collection, ‘Full Scale’, in collaboration with American fashion brand Von Dutch, for the League of Legends World Championship 2025 (Worlds 2025).

The collection blends Western snake iconography, such as the ouroboros and rattlesnake, with what FlyQuest describes as the “rebellious spirit” of Von Dutch. In a statement, the organisation said: “This isn’t just a collab, it’s a statement. Full Scale signals we’re going all out: creatively, competitively, and globally.”

The centrepiece of the collection is the FlyQuest Worlds jersey, which includes embroidered FlyQuest logos, a Von Dutch front print, and silicone soft-touch sponsor details.

This ‘Full Scale’ release follows FlyQuest’s previous collaboration with Von Dutch just one month ago, which was launched under the ‘League is Dead’ theme. That campaign was presented as a direct response to a turbulent period for North American League of Legends.

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FlyQuest’s continued fashion collaborations highlight a strategy to build its brand identity beyond competition. This approach is increasingly common in the sector, with other high-profile examples including G2 Esports’ collaboration with Smiley earlier this year.

The ‘Full Scale’ campaign, credited to Creative Director Shelly Phu and Apparel Designer Carlie Youngblood, featured FlyQuest players and influencers as models.

The World Championship often represents a significant opportunity for organisations to grow their commercial portfolios. Alongside FlyQuest’s launch, other teams have announced partnerships for the tournament, with G2 Esports partnering with Lufthansa and Gen.G securing deals with Korean food brand OTOKI and Burger King for the competition.