In a significant restructuring of the Latin American esports landscape, Brazilian media group Spun Mídia has announced the full acquisition of the MIBR organisation and the simultaneous launch of a new gaming and esports vertical named EZOR. This strategic manoeuvre, backed by a R$ 100 million ($18,550 million USD) investment over five years, aims to consolidate assets and professionalise the region’s industry.
The newly formed EZOR will function as a brand house, serving as an umbrella for two of the region’s most prominent competitive gaming forces: MIBR and LOS. According to the announcement, both teams will retain their individual leadership, daily operations, and brand identity. The change lies in the enhanced infrastructure and financial backing provided by the new structure, which promises greater operational scale and intelligence.
The move is framed as a long-term play to build a sustainable business model within the volatile esports sector. The primary goal is to create a centralised hub for connecting brands, fans, and talent, signalling a new chapter for the involved entities.
This acquisition sees MIBR return to full Brazilian ownership after being a part of the American organisation Immortals Gaming Club. This transaction continues a pattern of Immortals divesting its Brazilian assets, having previously sold the major Brazilian gaming platform Gamers Club to the growth and monetization platform Siprocal.
Also read: Intel tags Gamers Club to handle gaming and esports initiatives in Brazil
João Pedro Manetti, CEO of Spun Mídia, outlined the overarching ambition behind the moves, stating, “Spun has the purpose of building the largest esports media hub and ecosystem in Latin America, with global ambition.”
The acquisition marks a pivotal moment for MIBR, a brand with a storied history in Counter-Strike. Roberta Coelho, CEO of MIBR, commented on the synergy, saying, “We are uniting the best of these three worlds to create something even bigger and more impactful for our fans and partners.”
Completing the picture, Alexandre Peres, CEO of LOS, emphasised the business rationale, noting, “It’s not just about teams, but about building a sustainable business, with predictability and the possibility of scale.” This focus on financial sustainability and predictable growth reflects a broader industry trend as esports organisations seek to move beyond reliance on passion funding and establish profitable, scalable operations.
