The global esports organisation Fnatic has unveiled the Fnatic Fan Association (FFA), a new initiative to bring its global fan base closer together via organised local clubs and official community support.
Through the FFA, supporters can create or join officially recognized fan clubs in their region. Each club will be able to run its own events such as watch parties and community nights, while also taking part in discussions and feedback sessions with Fnatic staff. Clubs that meet certain requirements, like having at least 30 members, will also be listed on Fnatic’s official website and gain access to exclusive FFA Discord channels and regular meetings with the team.
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Fnatic says the goal of the association is to make fans feel more involved in developing the organisation’s future. The program gives supporters opportunities to suggest ideas, participate in surveys, and even vote on community topics that influence Fnatic’s activities. As a part of the reward, the participating members will receive perks such as giveaways, watch party kits, and early access to event tickets.
Each club will have a small leadership team to coordinate events and act as the main contact with Fnatic. The organisation has also published community and social guidelines to ensure every club provides a safe and secure space for fans. Fans interested in starting a local club or joining one can apply through fnatic.com.
Earlier this year, Fnatic also rolled out Crew, a project with Red Bull that helps new gaming creators grow and share their content. While Crew focuses on creators, the FFA puts fans at the center by giving them ways to connect, celebrate, and be part of Fnatic’s story.
