JioBLAST, a joint venture between Reliance Jio, BLAST, and sports management firm RISE Worldwide has announced a new creator-led esports event, JioBLAST All Stars vs India, featuring Battlegrounds Mobile India (BGMI).
The tournament, sponsored by Campa Energy, will take place on the 29th and 30th of November 2025 at the GamingCon Bharat festival in Mumbai. The initiative is designed to merge competitive gaming with creator-fan interaction, offering a new competitive entertainment format for India’s growing audience.
The event represents JioBLAST’s first foray into the Indian gaming and esports entertainment landscape. Its format is built around enabling fans to either play alongside or compete against popular gaming creators. According to a press release, this approach aims to transform the audience from spectators into active participants.
Also read: JioBLAST launches in India
By headlining GamingCon Bharat 2025, the event is positioned to reach a significant live audience. A curated list of creators will participate, with fans able to qualify for the main event through open online tournaments hosted on the JioGames app.
Charlie Cowdrey, CEO of JioBLAST, commented on the launch, stating: “We’re thrilled to launch JioBLAST All Stars vs India, a fan-first, creator-powered format designed to bring India’s next wave of gamers into the spotlight. This is just the beginning of how JioBLAST will redefine competitive entertainment in India – more events, bigger line-ups, and new formats that level up every season.”
Megha Raturi, CMO of Reliance Consumer Products Ltd, explained the sponsor’s perspective, saying: “Campa Energy is more than a beverage; it’s an attitude. By partnering with JioBLAST, we’re tapping into the spirit of India’s unstoppable youth, those rewriting the rules of competition and resilience through gaming. All Stars vs India is a celebration of that unbreakable drive.”
Registrations for the tournament are open until the 14th of November via the JioGames app. The event will be a key test for this new format as JioBLAST seeks to establish itself in a market that is rapidly expanding, supported by developments such as the Online Gaming Bill 2025.
