Elevate, the North American esports organization, has announced a significant expansion of its South American footprint with the launch of a new gaming house in the countryside of São Paulo, Brazil. Titled “Rebellion,” the facility is designed to serve as the competitive headquarters for Elevate’s local operations, providing a permanent training ground for its rosters across four major titles.
The move marks a shift from temporary boot camps to a “long-term investment” model. According to CEO Justin Tan, the facility is equipped with professional-grade hardware and high-refresh-rate monitors, with enough space to host parallel training sessions for multiple teams simultaneously.
Beyond serving its own players, Elevate plans to open the Rebellion house to the local scene, offering the space for events, community boot camps, and competitive activations.
In a video statement shared on X, Tan emphasized that the investment is about “practical presence” rather than temporary marketing:
“Rebellion is focused on performance stability and building a lasting presence in the Brazilian esports ecosystem. Brazil is a key part of Elevate’s long-term strategy; we’re committed to building sustainable operations and supporting the competitive ecosystem locally.”
Elevate currently maintains a diverse competitive portfolio in Brazil, including VALORANT, competing in the VALORANT Challengers Brazil (VCB); Rainbow Six Siege, a mainstay in the region’s Tier-1 circuit; Honor of Kings, tapping into the massive mobile gaming market; and Fortnite, Supporting individual local talent.
They join the likes of Team Liquid, which operates a massive facility in the city of São Paulo, and FaZe Clan, which has seen immense success with its Brazilian rosters—most notably securing the Six Invitational 2026 trophy last month.
By establishing a permanent facility in the interior of the state, Elevate is positioning itself as a permanent fixture in the region’s talent pipeline.
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