French esports organisation Team Vitality has unveiled a brand-new “FPS Jersey” created in collaboration with gameswear apparel partner Fulllife. The limited-edition kit is custom-designed specifically for the organisation’s upcoming appearances at VALORANT Masters London and the IEM Cologne Major 2026 for Counter-Strike 2 (CS2).

The jerseys are immediately available for retail at €79.99 on both the Team Vitality and Fulllife e-commerce platforms.

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The aesthetic direction marks a significant change from the club’s historic design language. For the first time, purple has been introduced as the primary contrasting color alongside Team Vitality’s yellow and black palette. The front features a reinterpreted visual asset called the “Mini Bee”, combining the organisational “V” with the lower section of a bee’s body, to represent their collective fan community, known as the Hive.

The apparel drop is divided into two distinct competitive versions:

  • 2026 Vitality CS2 Cologne Major Jersey (€79.99): Features a purple crest on the chest alongside three embroidered stars, commemorating the club’s three previous Counter-Strike Major championships.
  • 2026 Vitality VALORANT Masters Jersey (€79.99): Distinguished by a yellow crest on the chest tailored for the tactical shooter circuit.

An accompanying lifestyle collection featuring themed hoodies, vests, shorts, and t-shirts retailing between €29.99 and €69.99 will launch in tandem with the jerseys.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT,” said Amélie Canet, Chief Marketing Officer at Team Vitality. “An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world.”

“Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” commented Maxime Baziadoly, General Manager of Fulllife.

Global Esports Industry Week (GEIW) will return in 2026 with a bigger and bolder edition, taking place across 18–21 June in Cologne, Germany, alongside IEM Cologne. The schedule and details about ticket sales are available in this link.

The merchandise rollout coordinates with a massive 360-degree promotional campaign deployed across the club’s social media and its V.Hive digital engagement platform. In VALORANT, the team prepares for Masters London, scheduled to run from 6 June through 21 June 2026 at the Copper Box Arena.

Concurrently, the Counter-Strike 2 roster faces a historic narrative arc in Germany; at the IEM Cologne Major, Team Vitality has the opportunity to tie the record for the most Major titles in Counter-Strike history (four), held by Danish club Astralis, while chasing a rare third consecutive Major victory. To capitalise on the ground atmosphere, the club will host an immersive V.Hub physical fan zone near the Cologne arena, providing live casting, interactive games, and on-site merchandise lanes.

For a deeper dive into the intersection of premium streetwear and competitive esports gear, readers are invited to see our recent interview with Fulllife CEO Alexandre Malsch, who outlines the brand’s long-term creative philosophies and its growing portfolio of high-end gaming collaborations. The brand has entered a two-year partnership with Team Vitality in January 2026.

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