Ukrainian esports organisation Natus Vincere (NAVI) has announced a partnership with prediction market platform Limitless, naming the company as the team’s official prediction market partner.
The collaboration launches alongside the Counter-Strike 2 (CS2) IEM Cologne Major 2026, where fans will be able to take positions on matches and trade opinions directly with each other throughout the tournament.
As part of the deal, NAVI has promoted the Limitless platform across its social media channels, while Limitless has added a dedicated NAVI tab on its website, housing all active NAVI-related predictions.
However, key details of the partnership remain undisclosed. Neither NAVI nor Limitless have revealed the deal’s financial value, its duration, or any specific activations planned beyond the initial launch. It is also unclear whether NAVI will feature the Limitless logo on its jerseys, a common arrangement in esports sponsorship deals of this nature.
NAVI said in the official announcement, “Limitless joins NAVI as the team’s official prediction market partner. The collaboration kicks off at IEM Cologne 2026—fans can take positions on matches and trade opinions directly with each other throughout the tournament.”
The announcement comes as prediction platforms increasingly look to esports for growth. Polymarket has been the most visible platform making moves in this space. It struck a deal with tournament organiser BLAST covering CS2 and Dota 2 events across 2026, marking the first time a prediction market has secured an official sponsorship slot with a major tournament organiser.
Partnerships with Aurora Gaming and Sheep Esports followed shortly after. As in the Aurora x Polymarket deal, the announcement on X was highly engaged by users connected to prediction markets.
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