Sweden-based esports organisation Alliance Esports has officially announced a major new partnership deal with online platform Gamdom.
Alliance says that the main goal of the deal is to give the organisation more financial support for its Apex Legends and Counter-Strike 2 teams, and confirmed that the money will also help it run bootcamps, hire performance coaches, and keep its Apex Legends team competing at the highest international level.
Alliance’s CS2 roster, mainly made up of Scandinavian players, will also receive more operational support and a bigger travel budget. This will help the team attend more offline events, including RMR and LAN qualifiers, as they work towards qualifying for future CS2 Majors.
On the other hand, Gamdom will be featured on Alliance jerseys and will help run community giveaways. The two sides also plan to produce video content featuring Alliance players.
Jonathan Berg, CEO and Co-owner of Alliance, said, “Our Apex team is world-class, and our CS2 division is hungry to prove themselves. We need partners who are willing to back the grind to stay at this level. Gamdom isn’t just slapping a logo on a shirt; they are providing the resources we need to bootcamp, travel, and focus entirely on the server.”
Milena, COO at Gamdom, said, “Alliance commands respect because they have built their legacy on pure competitive drive. That aligns perfectly with our roots in the Counter-Strike community. We are excited to support their Apex and CS2 rosters with the resources they need to compete at the highest level, while bringing real value back to their passionate fanbase.”
Gamdom already sponsors other esports organisations. Most recently, Brazilian team Imperial Esports, also known as Imperial Gamdom, opened a new European base in Malta as part of its growth plans. Imperial was also in the news when Valve decided to reverse a new team logo ahead of the StarLadder Budapest Major 2025, after fans said it looked too similar to a sponsor logo.
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