Danish esports organisation Astralis has announced a new commercial partnership with Bazoom Group, a digital marketing company specializing in link building for Search Engine Optimization (SEO).
The agreement, announced by Astralis on LinkedIn, links the two Scandinavian brands, which have cited a shared focus on high performance and international growth as a foundation for the collaboration. For Astralis, the partnership emerges as the team continues its efforts to return to the top tier of global esports. Concurrently, Bazoom aims to use the alignment to bolster its own international profile.
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Nicolai Klausen, Chief Commercial Officer and Founder of Bazoom, commented on the strategic fit, stating, “Astralis is one of the most recognized brands globally in esports and is undergoing a strong rebuild toward former dominance. As the leading brand in link building, we are excited to have found a partner who shares the same ambitions as ourselves.”
From Astralis’s perspective, Jakob Lund Kristensen, Chief Revenue Officer and Co-Owner, noted the alignment of expertise. “Their global ambitions and strong digital expertise align perfectly with our own focus on performance, credibility, and international growth.”
Bazoom’s platform, which connects clients with nearly 100,000 media outlets worldwide, will find a partner in Astralis that is actively pursuing new commercial avenues through content and branding. The partnership is expected to be integrated across Astralis’s various platforms in the coming months, with initiatives planned to engage both the esports organisation’s community and Bazoom’s client base.
