Sponsored content: This article was produced in partnership with Logitech G.
In an industry where “professional-grade products” implement AI-assistance, software integrations, customization, and all matters of extensive design elements: Logitech G‘s approach to its PRO Series range is laser-focused on innovations that push performance to its limits.
The brand’s product development process is a deliberate, science-led endeavour, involving collaboration among researchers, industrial designers, and professional esports athletes – a core philosophy that has defined the competitive-focused sub-brand since its inception.
The G brand is focused on extending human potential in play. However, PRO Series gear is always a result of deep, methodical, and personal partnerships with professional esports organisations and athletes.
This “Designed with Pros” philosophy is the core DNA of the product line, Cary Lambert, Logitech G Global Brand Manager for PRO Series & Esports told The Esports Radar in an interview ahead of the brand’s panel at Esports Leaders London 2025 last week.
Joined by Niall White, Research Lead for Gaming & Accessibility at Logitech and Adam Toth, Programme Manager of LERO Esports Science Research Lab, the trio pulled back the curtain on how the brand works with esports athletes to design the next breakthrough in esports gear to an audience of 100+ senior industry stakeholders.
Also read: Logitech G highlights esports development through research and new products
A Three-Stage Development Process
Every PRO Series product begins with the innovation stage. Here, Logitech G investigates the fundamental needs of elite players, questioning everything from seating posture to grip style and its relationship to product and performance.
This phase leverages the company’s own internal ergonomics labs and innovation teams based in Lausanne, Switzerland and Cork, Ireland. As well as significant collaboration with specialised research scientists at the University of Limerick’s LERO Esports Science Research Lab in Ireland, Europe’s first dedicated esports science gaming institute.
The goal is to build a baseline of research, performance measurement and understanding not just what players do, but why they do it and how that could be improved through innovation.
During the Logitech G Esports Leaders panel, Niall White, Research Lead for Gaming & Accessibility at Logitech said, “If you’re looking for somebody to stress the system and see where the limits are in the design, pro players are the best place to start.”
Product innovation concepts are validated and refined with a large pool of professional players over a variety of testing environments. Logitech G maintains access to over 300 athletes through its partnered teams and Pro Alliance – the brand’s pro player performance programme.
“Designed with Pros” isn’t superficial sign-off or simple use of player likeness agreement; it is an iterative, collaborative process where player feedback at every step of product development directly shapes the final design.
The subtle differences make an extreme impact. The amount of curvature, how sharp a corner is, where the button starts and ends – these are all critical according to White.
Like traditional sports, it’s not uncommon to spot pro esports athletes competing with prototype or unreleased gear, a direct choice for stress-testing and validating products at the highest levels.
Prototypes of the PRO X2 SUPERSTRIKE, Logitech G’s latest mouse innovation slated for release in 2026, have been spotted on several international stages this year.
Most famously, the PRO X2 SUPERSTRIKE was used by G2 Esports’s Jonah “JonahP” Pulice during the team’s win at this year’s VCT Americas Stage 2 Finals. At the time of this writing, nearly 50% of all pro players across 12 esports titles use Logitech G gear according to esports database ProSettings.net.
From Pro Feedback to Market Reality
This extensive process naturally raises questions about commercial viability. With significant investment in R&D, including flying players to labs and producing countless prototypes, is such a rigorous approach sustainable?
For PRO Series, the answer is a definitive yes. The philosophy is simple: by perfecting a product for the exacting standards of professionals, the benefits trickle down. Aspiring pros and dedicated enthusiasts will then use PRO Series retail products to perform at their best.
The recently launched PRO X SUPERLIGHT 2c compact gaming mouse serves as a case study. Its compact shape was the result of extensive feedback from players like Trent Cairns from G2 Esports’ VALORANT team, Heo “ShowMaker“ Su from Dplus KIA, and Vanessa Gideon from FlyQuest RED.
Matt Pugmire, Logitech G Industrial Designer, breaks down the process of how the company perfected the PRO X SUPERLIGHT 2c design.
Close relationships with players during product testing help design made-for-purpose products with and for the world’s best players. “I had a pro tell me ‘I would never have gotten off of my [competitor’s] mouse’,” Lambert recalled, “but the 2c was the first mouse to ever bring her off of that. I think that’s really special.”
A Culture of Collaboration
Facilitating this level of access requires a flexible and persistent approach. With pro players maintaining gruelling travel schedules, Logitech G needs to meet them where they are – whether that’s setting up temporary facilities at tournament hotels, traveling to team boot camps, or inviting athletes to their own facilities.
It’s intense, but that’s the reality of the global professional esports ecosystem – top competing teams travel more than a dozen times a year thanks to grueling schedules of various leagues and tournaments, competing for calendar slots.
“It’s the game we have to play,” Lambert said. To be a leader in esports performance and compete in the growing peripherals industry, these are the table stakes for Logitech G and its competitors. However, the commitment to science-backed, pro-validated development process is not only a means to differentiate the brand and products but to follow its vision to be the gear of choice for esports athletes.
This performance-first ethos even dictates aesthetics. PRO Series equipment decidedly forgo RGB lighting – non-essential to performance and adding unwanted weight to the equipment. Performance-oriented players only think about the win, Lambert said, “PRO Series products excel when players forget that they’re using it.”
Every design choice reflects a commitment in an industry often scrutinized by flash over substance. PRO Series stakes its professional reputation on rigorous, data-driven proposition with a simple, proven ethos: Designed with Pros, Engineered to Win.
