North American esports organisation Elevate has announced a new expansion of its Brazilian operations through a partnership with Trexx, a local startup specialising in gamified loyalty solutions. The collaboration will see the launch of an official fan hub within the Trexx Club platform, designed to convert the organisation’s regional audience into a structured, data-driven community.
The move comes shortly after the unveiling of “Rebellion HQ,” Elevate’s new training facility in the countryside of São Paulo. By integrating with Trexx, Elevate fans will be able to complete daily missions, access exclusive behind-the-scenes content, and earn points redeemable for autographed merchandise, progressive discounts, and “elite experiences” with the organisation’s professional athletes.
Founded in 2014 in the United States, Elevate is one of the first organisations to enter competitive Rainbow Six Siege, having maintained an active presence in the scene since its inception in 2016. The organisation is starting to pivot to Brazil, making the region its primary commercial hub and currently maintaining five active Brazilian rosters at Rainbow Six Siege, Honor of Kings, VALORANT, VALORANT Academy, and Fortnite.
Kauê Ian, Marketing Manager at Elevate, emphasised that the partnership is about rewarding the “Partners” rather than just “Followers”: “Through the platform, the fan who supports us in every match will be rewarded with items that money cannot always buy, such as a signed jersey or direct contact with our athletes.”
For Trexx, the arrival of Elevate reinforces a growing industry trend where international organisations are professionalising their fan engagement to create recurring revenue streams. Heloisa Passos, CEO of Trexx, noted that fan loyalty is no longer an “occasional campaign” but has become “growth infrastructure.”
This is the first international organisation signed by the company, which already counts on teams like Fluxo W7M, Legacy, and Imperial in its portfolio.
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