Esports analytics firm Esports Charts has closed a new collaboration with betting brand GG.BET, unveiling Esports Map, a tool that tracks the most popular tournaments across 110 countries.

The project combines Esports Charts’ audience data with betting insights from GG.BET, highlighting viewership peaks, prize pools, and notable upsets where underdogs beat favourites. The map is continuously updated and draws on data dating back to 2017.

The Esports Map is available at escharts.com/esports-map.

“Esports Map is a new project from Esports Charts, which we’ve launched alongside GG.BET as our first partner,” the company’s press office posted.

GG.BET said the initiative fits its wider strategy of supporting analytical projects in esports. “Esports Map provides an easy-to-understand visual representation of the industry’s progress in individual countries around the world … It will be of interest to fans and will prove useful to professionals who are developing the industry,” the bookmaker’s press office added.

The two companies previously worked together on a project analysing the BLAST Premier Counter-Strike 2 season in 2024, combining audience metrics with betting statistics and team infographics.

Esports Charts, founded in 2016, has positioned itself as a leading source of esports viewership data. GG.BET, active in Europe and Asia, is known for sponsoring top-tier competitions such as BLAST Premier and The International.