The Esports World Cup (EWC) has announced Cenomi Centers as a main partner for its 2025 event, with the leading Saudi retail developer delivering immersive, tech-driven activations aimed at engaging the youth throughout the seven-week tournament in Riyadh.
The collaboration forms part of the EWC’s ongoing mission to embed esports more deeply into mainstream culture. Cenomi’s integration will extend the tournament beyond the competition venue, with branded experiences across its retail destinations, including a dedicated “Gaming Experience” at Nakheel Mall Riyadh. These activations will combine entertainment, retail, and interactive technology to reach fans where they already spend their time.
“We’re proud to partner with Cenomi Centers as a main partner of the Esports World Cup 2025,” said Mohammed Al Nimer, Chief Commercial Officer at the Esports World Cup Foundation. “Their strong presence across the Kingdom and focus on youth engagement make them an ideal partner to help us extend the EWC experience beyond the venue. This partnership is about making esports more accessible, more visible, and firmly embedded in mainstream culture.”
The partnership supports Saudi Arabia’s Vision 2030 by fostering innovation, cultural engagement, and the country’s position as a global hub for gaming. Cenomi’s involvement is also in line with its broader strategy to redefine retail as a culturally rich, entertainment-driven experience.
“Cenomi Centers is thrilled to partner with the Esports World Cup 2025 – an event that reflects the energy, ambition and youth-centric culture driving the Saudi economy forward,” said Alison Rehill-Erguven, CEO of Cenomi Centers. “This partnership demonstrates our commitment to bringing innovative, experiential retail to bold new heights.”
