Global airline EVA Air has been unveiled as the Official Airline Partner for the upcoming BLAST Slam IV Dota 2 event, marking the first time BLAST has secured an airline partner for its Slam circuit.
The partnership will see the Taiwan-based airline engage with the esports community both during the event’s Singapore finals and for fans travelling to the tournament. The BLAST Slam IV finals are scheduled to take place at the Singapore Indoor Stadium from 7th-9th November.
As part of the collaboration, EVA Air will receive prominent branding across the tournament’s broadcast coverage and on-site physical print. The airline will also host an interactive booth at the arena, providing attendees with an opportunity to connect with the brand directly.
Also read: Singapore lands multi-year BLAST esports deal, hosts $1m Dota 2 event
James Brown, Commercial Director at BLAST, commented on the deal: “Their commitment to quality service and global connectivity aligns perfectly with our mission to bring world-class esports experiences to fans across the globe. BLAST Slam IV is set to be a major moment for Dota fans in Asia, and with EVA Air we’re going to help make the experience unforgettable, both in the arena and in the journey getting there.”
A statement from EVA Air highlighted shared values as a driver for the partnership: “Competitive gaming requires a great deal of focus, discipline, and teamwork—qualities that closely align with our values at EVA Air. We see esports growing rapidly and making a real difference for fans and players alike. Through this partnership, we’re excited to support that same energy and connect with the BLAST community.”
The BLAST Slam IV tournament, which runs from 14th October to 9th November, will feature 12 teams competing in Singapore for a share of a $1 million prize pool.
