GameSquare Holdings Inc., the parent company of FaZe Esports, has launched a new digital membership program called the FaZe Esports Pass in partnership with Clout, a platform that enables fans to actively engage with brands and creators.
GameSquare says the FaZe Esports Pass is designed to give fans more ways to interact with the team as it offers exclusive rewards, challenges, and special drops. Members can earn these rewards through a gamified system similar to a battle pass, where players progress and unlock benefits over time.
Season 1 of the FaZe Esports Pass is available now and runs until February 18, 2026 and fans can sign up through the Clout app which is available on both iOS and Android.
GameSquare CEO Justin Kenna said the launch is an important step in the company’s digital plans. He explained that the FaZe Esports Pass is built for today’s fans and creates a new way for FaZe to earn revenue, strengthen its brand, and develop products that can expand to other teams and partners in the GameSquare network.
Stu Porter, CEO of Clout, said the pass is designed to give fans more than just content. According to Porter, fans want to be part of the story and be rewarded for their involvement. The FaZe Esports Pass lets them do exactly that by allowing them to play, earn, and collect rewards within the platform.
GameSquare says the pass will also help grow its digital products and give FaZe a direct way to connect with millions of fans. It also lays the groundwork for future brand partnerships and integrations.
Outside of the membership launch, GameSquare has been continuously expanding the FaZe brand across the business side of esports. The company recently secured a major sponsorship boost from Rollbit, raising its yearly support for FaZe Clan from 1.75 million dollars to 3.25 million dollars, and also locked in a 2 million dollar agency-of-record agreement with Rekt Brands Inc.
