Sponsored content: This article was produced in partnership with FLOKI.

FLOKI officially launched blockchain game, Valhalla, on June 30, 2025, marking a major milestone in the project’s three-year journey to “reshape” Web3 gaming.

Backed by a multi-million dollar treasury, Valhalla is FLOKI’s most ambitious product to date. The browser-based MMORPG brings players into a Norse mythology-inspired world where they can discover, tame, and battle creatures known as Veras. With turn-based tactical combat on a hex battlefield, a player-driven economy, and expansive open-world exploration, Valhalla aims to offer an engaging play-to-earn experience without compromising gameplay quality.

“This is not just about putting a game on-chain — it’s about making blockchain gaming better and delivering on the promise made to our community that we will fix many of the problems found within the blockchain P2E gaming space,” said Pedro Vidal, Community Relations Officer at FLOKI. “We’re not building for hype. We’re building something gamers actually want to play — and pushing the boundaries of what can be accomplished in the play-to-earn and blockchain gaming world… This is only the beginning.”

The game features NFT-based characters and a live in-game economy designed to reward players for their skills and achievements. According to FLOKI, Valhalla balances earning potential with a strong focus on fun, community, and long-term playability.

In the lead-up to launch, FLOKI initiated a large-scale marketing campaign, including four weeks of YouTube content, five weeks of Twitch ads, and in-game mobile rewards ads on titles like Candy Crush and Call of Duty: Mobile. A Reddit campaign targeting crypto-native gamers also launched this week, along with widespread programmatic ads.

FLOKI is also expanding into the mainstream, sponsoring the Baroda Premier League and becoming Presenting Partner of the 2025 Global Esports Industry Week in Austin, Texas. Its latest partnership with esports organisation Method follows past deals with Alliance and OG Esports.

Now live on testnet at valhalla.game, Valhalla continues to evolve, with recent updates including new Veras, strategy-enhancing amulets, and a new resource, Vera Essence. The launch of the mainnet version today signals FLOKI’s serious move into the gaming space — and potentially, a new chapter for blockchain gaming.