The newly merged Brazilian esports and entertainment entity, Fluxo W7M, has announced a new sponsorship agreement with Rehidrat, a hydration drink brand from pharmaceutical company Grupo Eurofarma. The deal marks a strategic partnership aimed at integrating the product across the organisation’s entire operational ecosystem.

The partnership sees Rehidrat become the first brand to sponsor the full Fluxo W7M ecosystem concurrently. This includes its competitive esports teams, its Fluxo FC football project in the Kings League Brasil, and its roster of content creators. The collaboration is designed to embed the recently launched hydration supplement into the daily routines of the organisation’s athletes, influencers, and teams.

“The arrival of Rehidrat marks a new chapter for us. It is the first brand to embrace 100% of the Fluxo W7M ecosystem,” said Alex Watanabe, CMO of Fluxo W7M. He added that it reinforces the organisation’s maturity and commitment to supporting its talent.

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For Eurofarma, the deal forms part of the launch and brand-building strategy for Rehidrat, targeting a connected, young, and engaged audience. “Being alongside Fluxo W7M is a strategic alliance that connects Rehidrat with new generations and those who live performance daily,” explained Alberto Kato, Director of the Rehidrat business unit at Eurofarma.

The sponsorship will feature on the back of jerseys for esports teams, on the shorts of Fluxo FC, and within content across social media and broadcast booths for Kings League Brasil. This move aims to consolidate Fluxo W7M’s position as a broad entertainment platform beyond just competitive gaming.

This commercial development follows the recent consolidation of the organisation itself. In December 2025, the separate entities of W7M Esports and Fluxo completed a merger to form the unified Fluxo W7M. That merger was designed to combine W7M’s management structure with Fluxo’s strong community presence, integrating operations across all their competitive titles.

Want to understand the strategic thinking behind the merger that made this deal possible? Read our exclusive interview with Fluxo W7M management here.

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