MadHouse TV, the channel on YouTube and Twitch co-owned by Brazilian esports organisation FURIA, has secured exclusive rights in Brazil to broadcast two of the National Football League‘s (NFL) international games.
The deal commences this Sunday, the 12th of October, with the match between the New York Jets and the Denver Broncos, held at the Tottenham Hotspur Stadium in London. A second game, featuring the Jacksonville Jaguars versus the Los Angeles Rams at Wembley Stadium on the 19th of October, will also be broadcast exclusively by the channel.
The partnership for the NFL’s international games represents a significant addition to MadHouse TV’s content portfolio. The broadcast team for the games will include Tácio Schaeppi, mostly known as a caster for the Riot Games‘ Brazilian League of Legends Championship (CBLOL), as narrator.
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Guilherme Chequer, the Executive Director of MadHouse TV and Business Partner at FURIA, commented on the development: “I believe we have managed to implement a unique style at MadHouse TV, and the broadcast numbers prove it. We will reproduce this style in the NFL games as well, with a lot of relaxation but also with information for the audience that loves the sport.
“The arrival of the NFL international games shows how large the MadHouse project is, enriches our product line-up and places our channel as one of the main players in the high-performance broadcast market in Brazil,” Chequer concluded.
Launched just seven months ago to initially broadcast the first split of the football competition Kings League in partnership with local podcast group PodPah, the channel also featured esports competitions like the Esports World Cup and the Counter-Strike 2 FISSURE Playground #2, which recorded over 300,000 concurrent viewers as FURIA secured the title.
