KRÜ Esports, the organisation co-owned by Argentinian football legends Sergio “Kun“ Agüero and Lionel Messi, has officially renewed its strategic partnership with Logitech G. The long-term extension keeps Logitech G as the exclusive hardware provider for the organisation’s high-performance rosters and marks a significant expansion into KRÜ Motorsport, the club’s digital and traditional racing division.
Under the renewed terms, Logitech G will supply peripherals for KRÜ’s premier competitive teams, including its VCT Americas and Game Changers rosters.
A key pillar of the new agreement is the inclusion of KRÜ Motorsport as a strategic beneficiary. Beyond traditional esports, the partnership will focus on the sim-racing space, utilizing Logitech’s racing wheel technology to develop exclusive content and community activations within the “Formula S” and digital automotive circuits.
In an announcement post on LinkedIn, Rodrigo Santillán, Director of Marketing at KRÜ Esports, stated: “Renovating with Logitech G is excellent news for the entire organisation. It is a brand that shares our vision for industry growth and the professionalisation of esports. Building together allows us to combine performance and innovation to push further every year.”
Guido Lisandro Reggiani, Sponsorship Manager at KRÜ, added that the renewal is the result of “sustained work over time,” noting that previous collaborations have successfully generated authentic value for KRÜ’s massive Latin American community.
Since Lionel Messi joined as co-owner in late 2023, KRÜ has maintained one of the most robust commercial portfolios in the region, including long-standing ties with Visa, PUMA, and Disney+. For Logitech G, the partnership serves as a primary vehicle for brand awareness in the South American market.
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