The Esports World Cup Foundation (EWCF) has announced the return of Mastercard as an official event supplier for the 2025 Esports World Cup, which is currently ongoing in Riyadh, Saudi Arabia, until August 24.
As part of the collaboration, Mastercard will be rolling out a range of immersive on-ground activations and payment solutions to enhance the fan experience at EWC. This includes a bespoke version of the Mastercard Gamer Academy, created in partnership with G2 Esports and Esports World Cup, offering 10 successful applicants mentorship from esports professionals to help them pursue a career in the industry.
Fans will also be able to collect Priceless Points by engaging with games and activities at the Mastercard booth, with top scorers earning gaming gear. G2 Esports players will make live appearances during fireside chats focused on topics such as professional esports. Mastercard’s presence will spotlight the intersection of technology, gaming, and culture, with initiatives that support local Saudi talent.
“Mastercard’s return as a partner reflects the Esports World Cup’s evolution from a tournament into a global cultural platform,” said Mohammed Al Nimer, Chief Commercial Officer, Esports World Cup Foundation. “Together, we’re creating impactful experiences that go beyond gameplay, uniting youth empowerment, digital inclusion, and immersive fan engagement. Mastercard’s focus on Priceless experiences and innovation makes them an ideal partner to help us inspire the next generation of gamers and connect with fans in meaningful and memorable ways.”
Saud Swar, Country Manager, Saudi Arabia, Bahrain, Jordan and other Levant, Mastercard added: “We are proud to deepen our partnership with the Esports World Cup Foundation as we continue to unlock the potential of gaming in the Kingdom. In line with Saudi Vision 2030, Mastercard is committed to connecting people to their passions, driving innovation, and inspiring the next generation. Our priceless experiences help empower youth, promote digital inclusion, and celebrate Saudi Arabia’s vibrant esports culture.”
The Esports World Cup is already well underway, and The Esports Radar was on the ground in Riyadh during Week 1 to speak with some of the most significant stakeholders in esports – more of that content will be landing right here in the coming weeks.
