LOUD, the Brazilian esports and entertainment organisation, has announced a partnership with Max Titanium, a Brazilian sports supplement and nutrition company.
The deal covers most of LOUD’s competitive lineup, along with its football team in the Kings League. The sponsorship applies to LOUD’s teams in Brawl Stars, Free Fire, League of Legends, Valorant, Rainbow Six, and Fortnite. It also includes LOUD Sports Club, the organisation’s squad in the Kings League, a football competition that mixes the sport with online entertainment and content creators.
As part of the agreement, Max Titanium’s name will appear across LOUD’s own media. The brand will show up in official broadcasts and in the organisation’s videos, vlogs, and behind-the-scenes series. During Kings League matches played by LOUD Sports Club, the sponsor will also be featured in the coverage, which Max Titanium expects will put it in front of both football fans and digital entertainment audiences.
Beyond advertising placements, the two sides have planned activities with content creators. Pedro “Brabox” Assunção, Luke Bastos, and João Pedro “Facada” Noschang will take part in digital activations that include exclusive content, challenges, and behind-the-scenes looks at competitions. Some of these actions are meant to bring LOUD’s talent closer to the athletes that Max Titanium already sponsors.
Eduardo Jardinovsky, the Marketing Manager / Head of Marketing at Max Titanium, said in a press release (translated from Portuguese), “High performance has always been part of Max Titanium’s DNA, and we see esports as an opportunity to broaden this conversation. Just like in traditional sports, professional players follow a routine of discipline and dedication. Our partnership with LOUD stems from this connection and the desire to be closer to new generations, participating in their interests and the culture they consume.”
Bruno “PlayHard” Bittencourt, CEO and co-founder of LOUD, said (translated from Portuguese), “At LOUD, we’ve always believed that high performance goes far beyond sports. Our athletes and creators share values such as discipline, dedication, and a desire to evolve, which are also part of the Max Titanium universe. This partnership is an opportunity to connect two very strong communities and create experiences that bring gaming, sports, and entertainment even closer together. We are very happy to have such a relevant Brazilian brand building this next chapter with us.”
The partnership comes at a time when supplement and nutrition companies are paying closer attention to the esports industry. Most recently, The Esports Awards announced that CTRL, a nutrition brand, will be an official partner of its 2026 ceremony. Before that, in May 2026, Team Vitality signed a deal with FYZIO covering nutrition and energy drinks. Around the same time, Dplus Kia named Nutri D-DAY as its official nutrition partner. Together, these agreements suggest that health and performance brands increasingly see esports as a place to reach young, online audiences.
