Team Vitality has announced a multi-year partnership with FYZIO, a newly developed sports nutrition and hydration brand backed by Laboratoires Gilbert. The agreement marks the pharmaceutical and healthcare group’s debut in the competitive gaming sector.
As the official sports nutrition and energy drinks supplier, FYZIO’s branding will be featured on the left sleeve of Team Vitality’s competitive jerseys across several major rosters, including Counter-Strike 2 (CS2), VALORANT, Rocket League, and League of Legends (LEC, LFL, and the Rising Bees female academy squad). The brand will also extend asset support to the club’s competitors in Teamfight Tactics, Tekken, and Trackmania.
As part of the deal, Laboratoires Gilbert will integrate its medical and wellness expertise directly into Team Vitality’s performance infrastructure.
Also read:
- McDonald’s Germany partners with G2 Esports to anchor G2 NORD and revive G2 Hel
- NODWIN and Runestone announce partnership for MLBB in Americas
“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being,” said Cédric Batteur, Chairman & CEO of Laboratoires Gilbert. “With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance.“
Earlier this year, the organisation signed a partnership with French retail giant E.Leclerc, having at its core also activations aimed at nutrition and wellness. “By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” stated Vas Roberts, Co-CEO of Team Vitality.
For non-endemic giants like Laboratoires Gilbert, leveraging Team Vitality’s international competitive reach—including its recent historic BLAST Rivals Spring 2026 victory and ESL Grand Slam momentum—provides a highly visible launchpad to capture the health-conscious demographic of the next-generation digital consumer. Furthermore, the entrance of a century-old pharmaceutical group into the elite competitive gaming space, especially through such an expressive organisation, might signal renewed competition at the “energy drink” esports sponsorship vertical.
Set for a commercial launch in September 2026, FYZIO’s product lineup focuses on elite performance markers such as cognitive sharpness, hydration, stress management, and sleep regulation. The formulations are produced in France, utilising entirely vegan and traceable ingredients to cater to a wellness-conscious consumer base.
Follow The Esports Radar on social media:
