North American esports organisation NRG has partnered with AI-powered camera brand OBSBOT. The collaboration is set to centre on NRG’s VALORANT team, with a focus on delivering enhanced storytelling and content creation around the team’s journey at the Esports World Cup in Riyadh and future events.
As NRG’s official camera partner for VALORANT, OBSBOT will provide support through its latest AI camera technology. The partnership aims to offer fans an immersive behind-the-scenes experience, utilising premium video content, social storytelling, and live activations.
Hauk Nelson, Director of Business Development at NRG, stated: “We’re constantly looking for innovative partners who help us tell better stories, and OBSBOT is doing just that. Their camera technology is game-changing for both fans and creators, and we’re excited to use it to bring our VALORANT team’s biggest moments to life.”
OBSBOT CEO and Founder Liu Bo added: “At OBSBOT, we are proud to partner with NRG as they compete at the highest level in VALORANT. Their commitment to excellence, innovation, and teamwork aligns perfectly with our mission to push the boundaries of AI-powered camera technology.”
The partnership will officially launch at the Esports World Cup, with both companies aiming to highlight the high-pressure moments, personality-driven content, and behind-the-scenes dynamics of one of the world’s leading VALORANT teams.
