North American esports organisation NRG has announced a media partnership with Sony Pictures, TriStar Pictures, Constantin Film, and Davis Films to host an experiential activation for director Zach Cregger’s upcoming Resident Evil feature film.
Scheduled for September 12 at the NRG Spectrum Castle, NRG’s event space in Downtown Los Angeles, the one-night event will serve as a story-driven preview ahead of the movie’s nationwide theatrical release on September 18.
Also read:
- EWC champions: AG.AL COO on the future of esports’ newest megaclub
- GamerLegion announces ASUS ROG as newest partner
- IESF claims all outstanding debts cleared in restructuring effort
The commercial deal will see NRG transform 18,000 square feet (aprox. 1,672 square meters) of its 20,000 feet headquarters into an interactive environment mirroring the film’s narrative. The physical installation will feature themed sets, including a snow-covered road, an abandoned farmhouse, and outbreak-stricken city streets, alongside a self-paced scavenger hunt, creator photo booths, interactive games, and a central screening area utilizing the facility’s LED wall.
“We wanted to build something that felt like stepping into the movie itself, not just watching a trailer for it,” said Hauk Nelson, Director of Business Development at NRG. “Our community shows up for experiences they can move through, play with, and share, and that’s exactly what we built with Sony Pictures.”
The agreement underscores how traditional entertainment studios are beginning to test esports headquarters and creator networks as experiential hubs for film releases. The activation follows a precedent set in February 2026, when rival Los Angeles organisation 100 Thieves temporarily rebranded to “101 Thieves” and converted its headquarters, The Compound, into a promotional hub for MGM’s heist film Crime 101 featuring actor Chris Hemsworth. The activation included a live stream featuring Hemsworth alongside 100 Thieves Founder Matthew “Nadeshot” Haag and Co-Owner Jack “NiceWigg” Wiggin.
Notably, both NRG and 100 Thieves operate out of Los Angeles, putting their physical facilities directly in Hollywood’s backyard and positioning LA-based esports infrastructure as a natural bridge between film studios and esports audiences.
