London-based esports organisation Fnatic has announced a new partnership with OMODA UK, the British arm of Chinese automotive brand OMODA.
The deal was confirmed by OMODA UK with a teaser post carrying the message: “Partnership loading: OMODA x Fnatic. Game. On.”
The official announcement didn’t reveal the full scope of the partnership. However, Fnatic Brand Partnerships Executive Luke Gaeney later shared more details on LinkedIn, confirming that the deal is connected to the arrival of the VALORANT Masters tournament in London.
According to Gaeney, the two brands are collaborating on a series of fan experiences across the city, including interactive community activations, a racing sim hub, and pro team content. On top of that, OMODA vehicles featuring a custom Fnatic-branded livery in the organisation’s signature black and orange have also been unveiled as part of the collaboration.
The latest Fnatic deal represents OMODA’s entry into direct esports team sponsorship for the first time. However, it is not the brand’s first move into the esports industry. In April 2026, Omoda signed a three-year deal with Riot Games to become the first automotive brand to officially sponsor the VALORANT Champions Tour (VCT) EMEA, the top-tier regional VALORANT league. The deal also covers Game Changers EMEA, the premier women’s competitive VALORANT league.
Fnatic competes in the VCT EMEA league, meaning the OMODA UK partnership adds a direct team-level relationship in VALORANT alongside the existing publisher-level deal with Riot Games.
The OMODA UK deal dropped just a week after Fnatic locked in GymBEAM as their official supplement partner, which keeps their brand deals list active. The timing of all these partnerships couldn’t be better as Fnatic is reportedly weighing up a possible sale or investment round.
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