PrivatBank, Visa and the Ukrainian esports club NAVI have announced a new partnership to create Ukraine’s first banking products made specially for gamers.
The partnership was unveiled at the Play. Pay. Win. event in Kyiv. While the financial terms of this collaboration haven’t been publicly disclosed, the companies specifically mentioned that the idea is to combine PrivatBank’s banking experience, Visa’s digital technologies and NAVI’s large gaming community.
According to the official announcement, the first product is a set of digital skins that users can add to their cards through the Privat24 app. People who join the program can receive 15 percent cashback for spending in gaming categories, a 30 percent discount on NAVI merchandise and a chance to win prizes for active use. One of the prizes is a visit to the NAVI office.
During 2026, the companies plan to launch a full gaming bank card with a personal design and more bonuses. The partners say they want to build a full financial ecosystem that will give gamers useful benefits, special offers and more communication with the community.
Oksana Konyushko, Head of the Card Products Department at PrivatBank said, “For PrivatBank, one of the key values is “innovation”, “caring for the future” and “stronger together”. In the “PrivatBank-Visa-NAVI” partnership, we have combined our expertise to give more benefits to the card and turn it into a gaming tool and make the gaming process more profitable, interesting and comfortable for all gamers in Ukraine.”
Olena Molodtsova, Senior Marketing Manager at Visa in Eastern and Southeastern Europe, Central Asia, and the Caucasus, mentioned, “For Visa, this partnership is more than just launching a new product. We are joining forces with PrivatBank and NAVI to support the dynamic development of gaming culture in Ukraine and create financial solutions that meet the needs of the young digital generation.”
Oleksiy “CHAOS” Kucherov, NAVI Operations Director, also stated, “Together with Visa and PrivatBank, we have joined forces to give fans more than just emotions: cashback on favorite services, discounts, raffles, personalized skin. This is a teamwork of brands trusted by millions. And this is just the beginning of a big roller coaster.”
This isn’t the first time an esports club has teamed up with a bank to launch a rewards card. In September 2025, French esports club Team Vitality worked with Crédit Agricole to release a special Mozaïc Black payment card with the club’s branding. In August 2025, Visa, along with Ipak Yuli Bank, Tencent and ESL FACEIT Group introduced the Visa PUBG Mobile card in Uzbekistan, which is described as the first bank card made specifically for PUBG Mobile players.
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