Esports media platform RFT.GG has announced a commercial partnership with online betting operator Rainbet to integrate live match odds across its coverage, focused on League of Legends.

Operating with the ambition of building a comprehensive data and news hub modeled after Counter-Strike coverage flagship HLTV, RFT.GG will display real-time match odds and Rainbet branding across listed competitive games. However, in compliance with national advertising regulations, the commercial partnership and odds displays will be geo-blocked for users accessing the platform from France.

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Addressing the heightened scrutiny surrounding gambling partnerships within digital sports media, RFT.GG has deployed a suite of responsible gambling features alongside the integration. The website has introduced a permanent global user toggle, allowing visitors to completely disable odds and betting assets across the entire platform. Furthermore, RFT.GG has established a policy restricting the partnership strictly to passive match pages, committing to zero sponsored social media posts, promotional articles, or paid marketing campaigns across its external channels.

In contact with The Esports Radar, RFT.GG framed the partnership as a necessary revenue bridge toward long-term independence. By funneling the sponsorship capital directly back into backend software development, user interface expansion, and global marketing, the platform intends to establish a self-sustaining business model. According to the leadership, the ultimate objective remains phasing out gambling commercialisation entirely once its core digital product achieves sufficient organic scale within the global League of Legends community.

The measures, however, weren’t enough to prevent backlash from emerging on social media. Speaking to The Esports Radar, Thomas Moisson, CEO of RFT.GG, addressed the community pushback and outlined the strategic necessity behind the commercial deal:

“Nobody builds a League stats site dreaming of putting betting on it, so I understand the pushback. That’s why we drew hard lines: no odds in France, nothing on our socials, no paid content, and a toggle to switch odds off entirely,” said Moisson, “we’re building the platform League never had: stats, media, ratings and community in one place. Betting helps fund that for now, but it’s not what we want to be built on. Everything it earns goes back into building revenue that lasts, so we can rely on it less over time.”

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