Brazilian soft drink brand Guaraná Antarctica, owned by beverage brewing giant Ambev, has closed a major sponsorship deal with FURIA. Under the agreement, which extends through 2027, Guaraná Antarctica assumes the role of master sponsor for the organisation’s professional Rocket League and Fortnite rosters.

The partnership will officially debut on-stage during the Esports World Cup (EWC) 2026 in Paris, where the soda brand’s logo will be featured on the front of FURIA’s official team jerseys.

According to Guilherme Poyares, Marketing Director at Guaraná Antarctica, the deal forms a central pillar of Ambev’s broader commercial strategy to establish a direct connection with the digital gaming culture. “Guaraná Antarctica is part of the cherished memories of Brazilians of all ages and is deeply connected with the country’s youth culture. Now, we want to celebrate the esports culture that drives millions of digital fans,” the executive stated.

Ambev is a subsidiary of global brewing titan Anheuser-Busch InBev (AB InBev) and the largest beverage company in Latin America. Over the coming months, the multi-year deal will unfold through exclusive social media content, live broadcast activations, and interactive fan engagement campaigns designed to integrate the iconic beverage into digital competition.

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In a press release, Pedro Lopes, Commercial Director at FURIA, stated that adding Guaraná Antarctica as a master partner aligns the organisation with one of Brazil’s most culturally recognised brands during a key period of international growth. Guaraná Antarctica’s Guilherme Poyares added that uniting with a premier Brazilian organisation allows the brand to engage directly with a highly passionate gaming demographic, building structured activations to connect with new generations across evolving digital consumption formats.

The multi-year alignment with Ambev further highlights FURIA’s commercial momentum within the global esports landscape. The Brazilian organisation currently maintains high-tier sponsorships with other 11 high-profile brands, including Adidas, Pokerstars, Hellmann’s, Piracanjuba ProForce, BetBoom, TCL, Lenovo Legion, BIS chocolate, Logitech, Oakley, and Red Bull.

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