Swiss gaming peripherals brand Logitech G has announced a new partnership with Brazilian esports organisation FURIA. The agreement aims to deepen both brands’ involvement in the competitive gaming ecosystem through collaborative projects focused on professional players and community creators.
According to both organisations, the partnership will include fan activations, and content production involving FURIA athletes and influencers. According to a press release, the brands view the partnership as a long-term collaboration designed to expand their impact in the global gaming landscape.
At the core of the agreement is the provision of Logitech G’s peripherals to support FURIA athletes. The collaboration will also feature technical support, workshops, and audiovisual content featuring joint appearances. Logitech G’s Head of Marketing, Ricardo Filó, highlighted the role of the brand’s products in recent FURIA’s victories, including the all-female Counter-Strike 2 team’s world title, with standout player Bruna “bizinha” Marvila exclusively using Logitech G equipment. Similarly, Rainbow Six Siege MVP Diego “Kheyze” Zanello competed with the Logitech G Superlight 2 during FURIA’s championship win at Reload 2025.
Filó described the alliance as one grounded in shared goals and strategic alignment, aiming to reinforce Logitech G’s position within the professional gaming space.
Pedro Lopes, Partner and Marketing Director at FURIA, stated that the agreement represents more than a hardware sponsorship. “It goes beyond high-performance peripherals — it’s about collaborating on projects that strengthen the esports ecosystem as a whole,” he said.
Editor’s Note: An earlier version of this article, based on the official press release, stated that FURIA was a confirmed participant in the QIDDYA project, Saudi Arabia’s planned gaming city development. Following contact by The Esports Radar, FURIA addressed this information as a mistake. Both the original press release and this article have since been amended accordingly.
