Rise Gaming, a notable organisation in Brazil’s Tier 3 League of Legends (LoL) scene, has launched a fan membership programme called “Nação Rise” (translated as “Rise Nation”), developed in partnership with the Brazilian engagement platform Trexx.
The programme offers a free membership tier and a seasonal pass, allowing fans to earn points for digital and physical rewards, with the goal of deepening the organisation’s connection with its community. In a press release, the organisation has stated its focus for 2026 has shifted towards its fanbase, aiming to create a more direct and value-driven relationship with supporters.
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“This year marked a turning point for Rise,” said Bruno Lugarini, Community Manager at Rise Gaming, “our focus turned completely to the community, marking a presence at events, tournaments, and local actions that showed how much our base is the heart of the project.”
“In 2026, we want to expand this connection even further, with a calendar full of events and experiences aimed at the fan. The partnership with Trexx will be fundamental to boosting these activations and transforming community engagement into something even more real and rewarding,” concluded Lugarini.
Heloisa Passos, CEO of Trexx, commented: “This movement of investing in engagement platforms shows the maturity of our scene, which understands that the fan is the key piece of the ecosystem. Trexx was born to be this bridge, and the arrival of Rise strengthens our purpose of transforming the passion of fans into real connections and rewards.”
Trexx has been actively fomenting the local esports scene; the company recently organised a Brazilian Esports Congress, which brought together local industry leaders for conferences and roundtables. Earlier this year, other notable Brazilian organisations, including Vasco eSports, W7M Esports, and Imperial Esports, also established their own dedicated hubs on the Trexx Club platform.
