Indian esports organisation S8UL has announced a nationwide fan and creator engagement campaign in conjunction with the Esports World Cup (EWC) 2025. The initiative comprises a 12-city watch party tour and a private creator experience at the S8UL’s gaming house in Mumbai, aimed at fostering greater community involvement around India’s presence at the global event.
The announcement comes as S8UL becomes a team part of the EWC Foundation’s Club Support Program, and the EWCF itself takes actions to expand its reach in India. The campaign is supported by Chinese smartphone brand iQOO, which serves as the official title sponsor.
Titled the EWC x S8UL Watch Party Tour, the programme is positioned as an open-invite celebration of Indian esports. Spanning 12 cities—including Delhi, Kolkata, Bangalore, and Jaipur—the tour will offer fans opportunities to watch S8UL’s EWC matches live, meet creators from the organisation, and engage in various activities including brand activations, gaming zones, content creation stations, and food and beverage offerings. Events will be hosted in a restaurant or college in each of the cities.
In parallel, S8UL’s headquarters in Mumbai, named S8UL Gaming House 2.0, has been converted into a content-focused space for creators throughout the EWC. The venue will host weekly invite-only gatherings for gaming influencers, enabling them to watch matches collectively, take part in brand-led challenges, and produce content such as vlogs and social media clips in real time. The goal is to amplify India’s presence in the global competition through collaborative content and online community engagement.
Animesh Agarwal, Co-Founder of S8UL, commented on the initiative: “We’ve always believed in building the Indian esports community together—fans, creators, players, and partners. The Esports World Cup is one of the biggest moments in global esports, and through this campaign, we’re making sure the whole country is part of the celebration.”
The campaign represents a significant push to increase engagement with Indian esports audiences during a key international tournament. EWC 2025 is regarded as a milestone event for the local industry.
