The Esports World Cup has announced Spotify as its Official Audio Streaming Partner, launching a new collaboration between the two companies.
Revealed on Tuesday, July 8, the partnership aims to enhance the tournament experience through a dedicated EWC Music Hub, where fans can access curated playlists and soundtracks to accompany the event.
“Every game needs a beat,” the official Esports World Cup account posted. “SpotifyKSA is now the Official Audio Streaming Partner of the Esports World Cup.”
Every game needs a beat 🎵🔊@SpotifyKSA is now the Official Audio Streaming Partner of the #EsportsWorldCup 🔥
Tune in to the EWC Music Hub and level up your game experience!
#Spotify pic.twitter.com/IEAat8vwOD
— Esports World Cup (@EWC_EN) July 8, 2025
While specific content plans for the Music Hub have not yet been disclosed, it is expected to feature music related to participating the games and include the official EWC song, “Til My Fingers Bleed” featuring DINO of SEVENTEEN, Duckwrth, and Telle Smith.
The Esports World Cup, taking place in Riyadh, is hosting dozens of top games and hundreds of elite players competing for over $70 million in prize money. As the action unfolds, Spotify now want to be the go-to destination for fans looking to amplify their viewing experience.
